By Jenny Smith 
Right now, the lights are up, the cameras are rolling, and POVISON is live at NYCxDESIGN 2025—but the real scene-stealer is coming in just two days!!!
On May 17 from 3-5 PM, join us at the iconic Angelika Film Center & Café for a red-carpet-style Media Event, where designers, creators, and NYC’s design elite will gather to celebrate The Effortless Home —our first-ever experiential installation, built entirely with fully assembled, ready-to-live-in furniture.
Set inside one of SoHo’s most beloved arthouse cinemas, this installation isn’t just a product showcase—it’s a story you can walk into. Whether you’re a homeowner, a renter, or just passing through the SoHo Design District Open House, this is your moment to see how POVISON turns everyday living into a cinematic experience.
📍 Event Highlights
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Open Dates: May 9–19, 2025
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Media Event: May 17 (Friday) | ⏰ 3:00–5:00 PM
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Location: Angelika Film Center & Café – part of the SoHo Design District Open House
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Address: 18 W Houston St, New York, NY 10012
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Transit:
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Broadway–Lafayette Station (B/D/F/M): 2 min walk
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Bleecker St Station (6): 2 min walk
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Prince St (N/R/W) or Spring St (C/E): Under 5 min walk
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Our May 17 event promises intimate access to The Effortless Home environment, appearances by designers from NYCxDESIGN, and a guest talk from renowned designer David Santiago, who will share insights on livable, expressive interiors.
✨ Step Inside the Cinema Home Café
As part of the SoHo Design District Open House, POVISON has transformed the café inside the Angelika Film Center—one of New York’s most beloved independent cinemas—into a design-forward destination for effortless living. This historic venue, known for its rich cinematic legacy, now serves as the perfect backdrop for exploring the intersection of storytelling and interior design.
Welcome to the Cinema Home Café—a space where the warmth of home meets the magic of film. Visitors can sip espresso, relax on modular seating, and immerse themselves in how fully assembled furniture can elevate a room without adding work. No tools. No stress. Just comfort, character, and sustainable style.
🛋️ Explore Effortless Living Through Design
As you step into the Cinema Home Café, every corner is styled with POVISON’s most iconic pieces—each one fully assembled and ready to transform your space from day one.
In the dining zone, a sculptural round table stands out with its matte sintered stone top and bold bronze base. Both heat- and scratch-resistant, it’s built for everyday meals and stylish entertaining. This Modern Minimalist Dining Table for 4 proves that beauty and practicality can—and should—coexist.
Just steps away in the media lounge, a sleek storage centerpiece draws attention. With its warm walnut finish, fluted tambour doors, and open compartments, the 78.74″ Modern Minimalist Rolling Door TV Stand offers clever cable management and generous storage—no installation required.
Across the lounge, one of our most photogenic pieces invites visitors to take a seat. Inspired by the elegance of nautical form, the Sailboat Sofa with Adjustable Backrest features waterproof, scratch-resistant upholstery and an adjustable design—ideal for pet lovers, families, and anyone seeking flexible comfort that’s easy to care for.
Tucked into a cozy corner, a rich green flannelette sofa curves effortlessly around a custom modular coffee table. With attachable or movable side elements, the Minimalist Modular Flannelette Sofa adapts to your space, inviting laid-back lounging with modern flair.
And anchoring the sitting area, a clever coffee table surprises guests with hidden functionality. Coated in walnut veneer for a silky mid-century finish, the Lifting Top Round Coffee Table lifts open to reveal discreet storage—perfect for stashing remotes, journals, or anything else you’d rather keep out of sight.
💬 Why POVISON? Because Home Shouldn’t Feel Like a Project
After stepping into the Cinema Home Café, you might wonder—why does this space feel so calm, so complete, so instantly livable?
That’s exactly the question we’re here to answer.
POVISON isn’t just a furniture brand—it’s a new way of thinking about home. We design for real life: fast-paced, full of personality, and too valuable to spend wrestling with instruction manuals. Our pieces arrive fully assembled, ready to settle into your space, your style, and your story.
We believe effortless living starts with thoughtful design. That’s why our collections are created to adapt beautifully, whether you’re furnishing a first apartment, refreshing a busy family room, or building your long-term sanctuary.
With POVISON, you don’t just get furniture. You get time back, peace of mind, and a home that feels like home—right away.
That’s what we mean by ready to live in.
🎟 Don’t Just Scroll—Experience It
Want to see what effortless living looks like? Start with a click. Head over to The Effortless Home to explore every product featured in the installation—get inspired by layouts, materials, and stories behind each piece.
Once you’ve pictured it online, come feel it in real life.
From May 9 to 19, our cinematic installation at the Angelika Film Center is open to the public. And on May 17, from 3:00 to 5:00 PM, you’re invited to our exclusive Media Event—a lively afternoon of coffee, conversation, and fully assembled inspiration in the heart of SoHo.
Whether you’re a curious passerby or a design lover planning your visit, start your journey at our website—then come experience what it really means to be ready to live in.
Because comfort isn’t a concept. It’s a feeling—and we’d love for you to feel it in person.
📍 Event Details at a Glance
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What: The Effortless Home by POVISON – an immersive, fully assembled furniture experience
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Where: Angelika Film Center & Café, 18 W Houston St, New York, NY 10012
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When:
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🗓 Open to Public: May 9–19, 2025
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🌟 Media Event: May 17 (Friday), 3:00–5:00 PM
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How to Get There:
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🚇 Broadway–Lafayette Station (B/D/F/M): 2 min walk
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🚇 Bleecker St Station (6): 2 min walk
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🚇 Prince St (N/R/W) or Spring St (C/E): Under 5 min walk
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What are you waiting for?
You’ve browsed the collection. You’ve seen the photos. Now it’s your chance to step into the scene—feel the textures, soak in the ambiance, and experience firsthand what it means to be truly ready to live in.
Still thinking about it? Come see it, touch it, and feel what effortless living is really like. You’ve got the invite—don’t let it go to waste.
We’re ready. Are you?
